How We Review
Last updated: October 17, 2026
This page explains how we research and choose the products we write about.
What our recommendations are based on
We are a research-led site: we do not test products ourselves. Our recommendations draw on some combination of the following, and we say on each page which ones a recommendation rests on.
1. Published veterinary and behavioural research, where it exists. Where a relevant peer-reviewed source exists, we read it and cite it.
2. Guidance from veterinary and animal welfare organisations. Where their guidance differs from a product’s marketing, we follow the guidance and say so.
3. Manufacturer information. Specifications, materials, sizes, care instructions and stated limits, as published by the manufacturer or seller.
4. Patterns in customer reviews. We look for complaints that come up repeatedly and specifically, rather than one-off opinions.
5. Who a product is not for. We look for the dogs and cats a product is likely to suit poorly.
What counts against a product
We generally avoid recommending products that:
- do not disclose what they are made from
- show repeated, specific safety complaints in customer reviews
- are marketed with claims that are not supported, especially claims to treat anxiety, pain or a behavioural condition
- have no identifiable manufacturer or brand behind them
- are marketed for unsupervised use when that looks unwise
When the evidence is limited
For many pet products there is little or no independent evidence. When that is the case, we say so, and we explain what is known and what is marketing.
Safety considerations
When we research a product, we consider the common ways enrichment products can go wrong: choking and swallowed parts, dental damage, frustration, extra calories, suitability for a pet’s breed, age and health, and, for anything involving food, ingredients that are unsafe for dogs or cats. Where we know a product is unsuitable for certain animals, we say so.
Product responsibility
We do not make, sell or ship any of the products we write about. Each product’s manufacturer and seller are responsible for it, including its safety, materials, specifications, labelling, claims and instructions. Retailers are responsible for their prices, availability, listings, delivery and returns.
Our guides reflect information available when they were written, including information published by manufacturers and retailers, which may be incomplete, change, or differ from the product you receive. Before using any product, read the manufacturer’s instructions and warnings, check that it suits your pet, supervise your pet with anything new, and stop using a product that shows wear or damage.
When to see a professional
Enrichment is not the answer to sudden changes in behaviour, appetite or toileting; self-injury; severe separation distress; aggression; or suspected pain. These need a veterinarian or a certified behaviour professional. Nothing on this site is veterinary advice.
Affiliate links
We earn commissions on some links. Commissions do not decide what we recommend. See our affiliate disclosure.
Updates and corrections
Pages show the date they were last updated. If you spot a mistake, especially a safety one, email hello@mindfulpetdaily.com.